Batch 2016-18 visited the local markets situated in and around Coimbatore on Sunday, September 18, 2016. They explored markets like Ukkadam Fish Market, Town Hall Cloth Market, Vegetable Market Saibaba Colony, Flower Market, Fruit Market etc. The outcome of the field visit was to provide knowledge and exposure on local market modus operandi, the mode of competition, logistics, substitutes, cost determination, pricing techniques, demand and supply estimation, inventory management, procurement techniques, negotiation skills, promotion strategy etc. The event was coordinated by the economics faculty S.Sangeetha, Dr. Nalini and Dr. V.Kaarthiekheyan.