by  Dr.  Rajan Varadarajan, University Distinguished Professor, Regents Professor& Ford Chair in Marketing & E-Commerce- May’s Business School, Texas, A & M University on March 28, 2022

The Research Forum on” Innovating for Environmental Sustainability: Opportunities and Challenges” was conducted on March 28, 2022. Dr Rajan Varadarajan presented elaborately, the definitions and concepts of sustainability and environment sustainability- innovation and sustainable innovation-  product and product innovation followed by a framework on sustainable innovation. He also presented a conceptual model comprising of organizational and environmental characteristics for ascertaining the environmental sustainability orientation. This was organized by Dr. Poongodi B & Dr. Susana D, Assistant Professors