by Mr E Manikandan, Customer Development Executive, Colgate Palmolive, Coimbatoreon April 26, 2022.

Mr E Manikandan, Customer Development Executive, Colgate Palmolive, Coimbatore addressed the I MBA students on strategies influencing consumer decisions in the oral care segment. The GL was organized on April 26, 2022, at 9.00 am in LH 5. Sudharshan R, I MBA gave a warm welcome and set the context for the session. Mr Manikandan explained how the business works in the oral care segment. He also compared how consumers in India and London differ in their buying behaviour. He explained the promotional strategies and how it works for each kind of customer segment. Videos, details on packaging, the fun club, research and development were explained to the audience.   The session was highly useful for the students to understand the moves and developments in the oral care business. Q & A session was highly interactive. The students also gathered information on the internship opportunities at CP. Reshap G, I MBA delivered the vote of thanks, and the programme was organized by Dr B.Poongodi Assistant Professor, KCTBS.