An online Guest Lecture was organized from 7.00 to 8.30 PM on Wednesday, Dec 14, 2022, for the second-year MBA students of the Sales and Distribution Management elective course by Dr K.R.Senthilvelkumar, Professor, KCT.BS. Mr Narendran Subramaniam, Manager & Academic Head, Aakash Educational Services Ltd, Coimbatore, explained the prerequisites for being successful in the sales and marketing field. He emphasized on the importance of understanding the needs and wants of potential customers. He added that besides focusing on their customers, marketers should work towards convincing the people who influence the customers’ purchases. He quoted several incidents from his sales and marketing experiences to describe how important it is for marketers to not miss the invisible consumers who are outside the target group but are either potential customers themselves or are great influencers on the purchases of others. But they are often ignored by marketers. He answered the queries raised at the end and advised the students on how to get ready for a career in sales and marketing. The Online Guest Lecture on ‘Selling to Invisible Consumers’ enabled MBA students to understand as to how to train themselves to become effective sales managers and what competencies are essential to achieve career success. Also, comprehend the approaches needed for marketers to understand the direct target customers and the potential consumers as well as the influencers to achieve the maximum penetration and growth for their products and services.