Mr. K.Balasubramaniam Senior Manager – Business Consulting at TUV-SUD South Asia, Coimbatore delivered a guest lecture on the topic ‘ Quality Management ’ for I MBA students of 2021-2023 batch on February 01, 2022 .He explained that Quality is the conformance to standards and Quality Management is a systematic approach for continuous improvement to improve quality in an organization. He highlighted the factors to be considered while setting Quality standards. He said that quality is a relative affair, adding to the point, he said quality standards get updated periodically. Two types of updates were made in quality standards namely cosmetic changes and significant change. Risk based thinking is taken into account for the establishment of Quality standards. He also insisted that business is not about fulfilling the needs and requirements for the business, but also considering the other external aspects that indirectly affect the business. He explained about the DMAIC and seven Quality control tools.125 students participated and the session ended with an interactive session with the students and it was coordinated by Dr.R.Vinayagasundaram, Associate Professor, KCTBS.