An online Guest Lecture was organized as a part of the Marketing Management course for the 2021-23 batch students of KCT B-School on February 26, 2022. The resource person for the session was Mr. A. Abhilash, Zonal Head – Sales & Operations, Cambridge University Press & Assessments. In his address, Mr. A. Abhilash explained the challenges involved in the career of sales & marketing and how the MBA students should prepare themselves while at study to become employable. He highlighted the traits and the competencies required for sales & marketing professionals. He listed the performance metrics relevant for this career. He shared many case studies from his real-life experience and helped the audience understand how he & his team resolved several problems faced by the organization related to customer acquisition and retention. He stressed the need for creative approaches for addressing the unexpected hurdles like the recent pandemic and how his organization adopted them during the past two years.  This lecture organized by Dr. SenthilvelKumar KR  , Professor-Marketing  was attended by 152 students and two faculty.