An informational and an interactive guest lecture on ‘New Product Development’ was addressed by Dr. Arunkuma. A, Director BioAges Innovation (P) Ltd, Coimbatore on February 21, 2017, for the I MBA students (batch 2016-18) as part of the Marketing Management Course. The session emphasized on the creation of marketing plan while giving an exposure on the product innovation, industry practices on strategy creation and commercialization of new products. Around 70 students from 2016-18 batch participated in the session. The Guest Lecture was organized by Dr.Poongodi, Ms.Nachammai.S .B., Assistant Professor, and student Nachammai.S.