An interactive Guest Lecture on Marketing Green products-Opportunities and Challenges was held on February 16, 2017 facilitated by Mr.M.N.Varadharajan – Director, Madura Agro Process, Coimbatore for IMBA student’s (batch 2016-18). The guest lecture was organized as part of the Marketing Management Course and around 170 students from I MBA participated in the session which focused on Exposure on Green Products & Markets, Distribution Challenges in marketing green products. The resource person shared his experiences with developing the ‘cocofresh’ brand, the tender coconut water that is all set for market launch this year. The session gave an overview on the statutory requirements involved in marketing food and beverages. This lecture was organized by faculty coordinator Dr. Poongodi, Assistant Professor CoM and student coordinator, Ms. Nivedhana G and team.