Guest lecture on Luxury Branding by Mr Aravind Manokaran, Marketing Manager, Audi, Chennai on December 30, 2022.

As a part of our marketing management course a guest lecture on branding with special reference to ‘Luxury Branding’ was organized for our KCT BS and Project Management students at Seminar Hall D, on 30th December 2022. Mr Aravind Manokaran, Marketing Manager, AUDI Chennai was the guest. The guest addressed our students on the expectations in the field of marketing and what corporates look for. There was a value addition done on the following aspects.

1.About Luxury marketing- an eye opener
2.5 Ws- Defining luxury with 5 Ws
3.Branding in the Automobile sector
4.Thinking beyond Luxury
5.Testing Concepts in Market

He shared his views on new brands in the market and strategies for successful luxury brands. He contributed his experience in automobiles and textile brands. He made a valuable presentation and helped the participants enhance their knowledge on different testing options using marketing metric tools. He expressed the expectation of corporates from budding managers and provided tips on how to keep oneself industry ready. The outcome of the event was that the students were able to learn and understand the importance of Branding and the New Strategies adopted by Luxury brands. Dr Thamarai Selvi, Associate Professor, KCT Business School organized the guest lecture for the first year MBA & MBA PM Students.