Guest Lecture on Design Thinking- Innovations
A guest lecture on Design Thinking was organized for the 29 IMBA (Batch 2020-22) Entrepreneurship specialization on June 5, 2021. The objective of the guest lecture was to help students to transform an idea to a business. Design thinking is essential to create a successful business. Mr. Arjun Ramakrishnan, Innovation Manager, Oman was the resource person. The resource person discussed about Empathizing a customer and to find out problem statement. The Customer journey mapping was discussed, and guidelines were given. The guest shared an example of MRI scan machines how well it is empathized, and journey mapped to make it suitable for kids. The main outcome of this lecture was a detailed design thinking process is required for a successful business. He gave techniques on prioritizing ideas, navigate between stages of design thinking and to understand the customer fully. The guest lecture was organized by Dr. Shripria V, Professor- Entrepreneurship.