As a part of the Digital Marketing Course an online guest session on Google Analytics was organized on October 15, 2020. Mr. Sabarish Gangadharan, Marketing Manager, Senior Marketing Analyst, Ameex Technologies & Alumni of KCT Business School was invited to deliver the session. The speaker has expertise in the field of SEO, SEM, and Content Marketing. He has also served as a resource person & conducted many training programs for the students. The speaker educated the participants on how to open an account in Google Analytics and implement tracking code on the website to measure the website performance. The resource person demonstrated how to navigate the Google Analytics interface and reports and set up dashboards using live case studies. The forum also provided inputs on how to analyze and interpret the data provided in the Audience, Acquisition, and Behavior reports. Around 90 students of II MBA (Batch 2019 – 2021) participated and benefited from this program. This program was coordinated by Dr. Latha A, Assistant Professor, Marketing.