A guest lecture on “Global Automobile Industry – Current Trends and Emerging Strategies” was scheduled and conducted on December 11, 2019. The session was facilitated by Mr. Arun, CEO – Audi and Harley Davidson Coimbatore. The session encapsulated the detailed scenario on the current crises encountered by the Indian auto industry. Further the students interacted about the current competitiveness of the leading automobile players and the strategic issues related hitherto. The session was facilitated by Dr. V.Kaarthiekheyan, Associate Professor, Marketing.