Le Commerciante’ , the marketing forum, organised the ‘POST-UP’ event for the students of Batch 2016-18 on September 26, 2016. The students were given instructions and motivated to think on the spot to come up with innovative ideas and to devise promotion strategies for a specific brand. Brands were allocated on the spot by lot method. Students came up with different promotional plans on the posters. Brands from varied business sectors viz., Mobile Phones, Fashion, Food and Confectionary, Automobiles to Stationery were covered. The II MBA students were involved in organizing the show at six different locations in KCT.BS Campus. The teams were evaluated by a panel of members comprising of one teaching faculty and Student Association Members from II MBA. MS.Swetha, S. Marketing Executive organized and around 180 students participated in the activity