As a part of Marketing Management course, Marketing centre of KCT Business School organized a Retail store visit for the I MBA students (Batch 2018-20) on October 13, 2018. Students were organized into three groups and each group visited three different places including Lifestyle and Spar Hyper Market – Brookfield’s, Decathlon – Neelambur and Texvalley – Erode. Experts in the field of marketing in each store addressed the students on the current marketing practices followed and clarified the questions raised by the students. Following the interaction with the experts, students were encouraged to observe and interact with the customers to understand and describe the profile of market segment visiting each store. Faculty team of Marketing centre including A.Latha, Dr.B.Poongodi, Dr.Mary Cherian and Dr.P.Nalini guided the students during the field visit.
As part of Retail store visit, Mr.Ebi Victor Sr .Executive – Visual Merchandising & Marketing, Ms. Suvitha Lakshmanan – Deputy Manager HR, Max Hypermarket India P Ltd addressed the students on various market segments of SPAR. The forum also provided inputs on the role of visual merchandising and other indoor events in driving the consumer sales. Mr. Dharshak Prakash Jain, Business Manager, Lifestyle interacted with a set of students and explained the business model and other marketing strategies followed by Lifestyle during the field study.
Mr. Vignesh, Customer Relations, Decathlon addressed group of 90 students on the various marketing mix strategies practiced at Decathlon. The session provided inputs on the methodology followed in fixing the product price and also the significance of organizing indoor sports events, sports training, company visits in driving the consumer sales .