Dr P.Mohanamani and Dr B.Poongodi, Assistant Professor(s), KCT Business School visited the Field Office, Karadivavi, ABT Industries Ltd., Dairy Divison on 11 October 2022. The duo is working on a new project aiming at doubling the dairy farm income. The visit focused on understanding the procurement of milk at the village level. They had a discussion with Ms.Shanthi Duraisamy, Head – ABT Society, Mr.Mohamed Bhilal, Manager, ABT Society, Mr.Veerakumar, Channel Partner, Avanashi Cluster, ABT Dairy and Mr Muthukumar, Rural Development Officer, Karadivavi Bulk Milk Cooler (BMC), ABT Dairy to understand the dairy farmers – ABT interaction, dairy raring, milk quality, procurement of milk at farm level, pooling at the village level, logistics from farm gate to bulk milk cooler. At the farm level, the village service provider (VSP) who is in constant touch with individual dairy farmers, collects the milk which is then transferred to BMC. Each BMC has a capacity of 5000 to 10000 litres. They also had an opportunity to interact with a woman dairy farmer Mrs Vijayalakshmi Palanisamy who explained the role of each family member in cattle raring, feed management, record maintenance, common disease and milk yield.