Strategic Management has always been the helm of affairs. A guest session on “Executing Corporate Challenges was hoisted by Mr. Niranjan Parameswaran, CEO Senthil Green Power Ltd., Coimbatore on November 9, 2017 for 180 students of II MBA (Batch 2016-18). Mr. Niranjan detailed about the emergence of SBU concepts in new age business ventures. He also indicated about the various complexities faced by him during different phases of the corporate affairs and he shared his own experiences on managing the same. The meeting ended with an interactive Q&A session. The talk was organized by Dr. V.Kaarthiekheyan, Associate Professor, School of Marketing.