Ms. Taffline, Vice President, Optima Response facilitated a guest lecture on Effective use of Integrated Marketing Communications on September 28, 2018. A total of 37 core marketing students and 10 students from KCLAS attended the guest lecture with faculty of Business School. The guest lecture generated a huge interest in integrated marketing communication among the students. The speaker was good in keeping the students engaged throughout the session and made the session interactive. The speaker discussed the case study of SPINZ BB launch and how IMC tools was used to market and reach the target audience. The event gave an opportunity to all the students to express themselves and it tested the critical thinking ability of all the participants. The event was coordinated by Mr. Ramakrishnan R (17MBA113) under the guidance of Dr. P. Nalini – Assistant Professor, Center for Marketing.