Mr.Vinci Raj, Director and Designer FCB Ulka, Bangalore gave a guest lecture for I MBA students on creating effective advertisements. Vinci Raj, the face behind Kabali and Kaala poster. His first poster design was for the film, Attakathi and followed by Soodhu Kavvum, Thegidi, Indru Netru Naalai and many more successful films. During this session he shared his life experiences which was inspiring to all the students and he also shared the idea behind all his advertisements, which gave us the urge to know the concepts and innovation behind every advertisements. Takeaways of the guest lecture included Creation and innovation in marketing,To plan a career in advertising industry, Ways to build inner confidence,Tips to seek the attention of the customer through effective advertisement, Simple and clear cut advertisement ideas, Creating advertisement in a humorous way will reach the big crowd. The guest lecture was organized as part of the Marketing Management course and around 100 students from I MBA and faculty members attended the guest lecture. R. Ramakrishnan, student of I MBA and Dr.B.Poongodi Assistant Professor, SoM, coordinated the program under the guidance of Prof. G. K. Suresh, Head – SoM.