Tel: 0422 2661100 Extn : 1362
Dr. P. Nalini is Assistant Professor in Centre for Marketing,KCT Business School. Has completed her MBA with University Rank and her doctoral research from Anna University Chennai, She has 8 yrs of teaching experience and her interest areas are Marketing Research, Services Marketing, Digital marketing, Green Marketing and B2C business models; contributed articles and publications in management journals, both in National and International levels like IIM Amedabad, IIM Indore, Bits Pillani, Nirama University, AIMA and in many state and Central Universities. Her contribution includes publications in Annexure 1 journals and in international journals with Scopus. She is member of Indian Women Network (IWN), the women wing of CII and she is a registered member in the Executive Alumni Network of IIM Indore. Headed as chief project leader for EDII funded EAC’s and conducted more than 50 programs across 40 colleges in and around Tamil Nadu. Also for her credit she has done consultancy assignments and real time projects.
- Green marketing
- Sustainable business model for B2C
- Paper entitled “Customer intentional value on environmental influential factors and their personal orientation towards urgency of rectification –An Empirical investigation” in European Journal of Social Sciences (EJSS), ISSN No: 1450 2267 with an Impact factor of 0.436, Vol. 37 No. 4 March 2013.
- Paper entitled “Exploring the environmental knowledge of urban and rural consumers and its impact on green purchase behavior” in the Life Science Journal, ISSN no: 10978135 with an Impact factor of 0.073, Vol.10, No.1 March 2013. life1001.
- Paper entitled Consumer satisfaction towards the charges and services of third party logistics services for international trade – An empirical study was published in International Journal of Research in Commerce and Management Vol.3, No.5, May 2013.