KCT. BS organized a one day workshop on “Digital Marketing” for Entrepreneurs and Intrapreneurs on February 24, 2018. 25 participants from various parts of Tamil Nadu took part in the workshop. This program aimed at Entrepreneurs & Intrapreneurs who are looking to expand their business in the digital age. With the new changes in technology and with the number of choices that customers have, the challenge is for the entrepreneurs to tap and target them. This program exposed the participants to various digital marketing platforms that businesses can use for achieving growth. They were trained on how to use social media and the tools and techniques of digital marketing for the promotion of their products. The program was facilitated by Prof GK Suresh, Prof and Head Strategic Partnership KCT Business School, Mr. Y. Ganesh, Director Marketing FIIND INC and author of book Syncfluence and Mr Jagan, Digital Marketing trainer and consultant . This program was jointly organized by Anshul Saxena, Center for Analytics, Dr Poongodi P, Assistant Professor, Center for Marketing and Sandeep Frank, assistant Professor Center for Entrepreneurship.