Centre of Marketing organized a guest lecture on Digital Marketing on November 8, 2017 for 90 students of batch 2017 – 2019. Mr.Karthik Viswanathan, Founder and Creative Director, Idea infotainment and Technology Private Ltd was invited to be the resource person. The speaker has executed 500+ successful campaigns in digital space for the leading brands. The platform provided inputs on how to leverage social media and other digital space for Marketing the products and services. The facilitator explained the power of digital marketing over traditional marketing through quoting live case studies in the field of FMCG, Retailing and Agri business. The platform familiarized the participants on various tools and techniques which can be used to design the website, choose key words for domain name and Google ad words. The resource person also shared existing opportunities available for the students to take up their career in the field of Digital Marketing. The program was coordinated by K.Sugirthi, I MBA, under the guidance of Ms.Latha.A, Assistant Professor, School of Marketing.