Centre of Marketing has organized a six days’ certification course on Digital Marketing in association with Digital Vidya for 67 Marketing, Entrepreneurs and Analytics students of II MBA (Batch 2017-2019). Digital Vidya is one of Asia’s leading Digital Marketing and Data Analytics training company which offers training programs and certification courses for Corporates and Educational Institutions.
The program was scheduled on August 26-31, 2018. Mr. Praful Jain, Trainer – Digital Vidya, Digital Marketing Lead at Accenture facilitated the session. The sessions were organized into six different modules specifically Search Engine Marketing, Search Engine Optimization, Social Media Marketing Mobile Marketing, E Mail Marketing and Google analytics. The facilitator introduced the concepts through experiential learning by involving the students in real time activities in digital space. As the part of the course students were also encouraged to execute various tasks specifically optimizing LinkedIn profile, Creation of Google AdWords, designing a landing page, conceptualizing keywords and ads for Google AdWords …etc. using the LMS portal supported by Digital Vidhya. The program was coordinated by Ms.A.Latha, Assistant Professor, Centre of Marketing.