As the Internet becomes entwined with everything, digital marketing has become an inevitable nexus between marketing and digitalization. Having understood the gained significance during recent times the center of marketing hoisted a week long certification program in Digital marketing students of II MBA (2018-20 Batch) from September 24-28, 2019. The main objective of the program is to prepare the participants for careers in fields such as Electronic commerce, social media and SMAC based marketing applications. The program facilitated by Digital Vidya, New Delhi. The certification interface included the strategic overview of digital marketing avenues – Search Engine Marketing, Social Media, Analytics, Leveraging Online Advertising (SEM, Display & Facebook Ads), Social Media (Facebook, Twitter) analyze and measure ROI of Digital Marketing initiatives. This program has provided students with a thorough, hands-on education in digital marketing and obtaining practical skills for today’s evolving and competitive interactive marketing environment. The certification program was coordinated by Dr. V.Kaarthiekheyan, Associate Professor.