A guest lecture Designing and Developing Value Proposition for the course Business Launch Pad was organized for the II MBA students (Batch 2019-21)of Entrepreneurship stream ,facilitated by Mr Senthil Kumar Rajappan on September 23, 2020. Mr. Senthil Kumar, a practising consultant explored the business plan of students and identified the value proposition model for the category of products designed in the value proposition. The session was very interactive and the students clarified their doubts in designing of a value proposition model. The session was attended by the 9 participants. This guest lecture was coordinated by Dr. Shripria V, Professor, Entrepreneurship.