Mr. Manoj, N, Principal Consultant, Seeding Business Solutions, Chennai addressed the students of I MBA (Batch 2019 – 21) on the importance of data on December 20, 2019. Data has been used to make decisions since old ages. Data impacts all walks of life. Data Analysts’ job is to provide solution to their clients. Customers’ expectations should be superseded by forecasting effectively. The incorporation of added benefits to the customer will help to grow a business manifold. Bottom line means efficiency and top line means being effective. Both are equally important for a business to grow. The speaker threw questions to the students on rank order scale’s suitability to perform correlation analysis. He involved the students in deriving a formula to calculate the market size for hairdressing industry in the US. Examples of eHarmony in the US, Viacom Media Networks in India were shared to the students. Students understood the importance of data in business to understand business problems. The speaker’s experience gave an opportunity to see data as a means for organizational growth. The guest lecture was coordinated by students Pranambika.M & Balaji Srivathsan.S.K , I MBA & faculty Dr. Poongodi B, Assistant Professor , Marketing.