Outreach Program



Make meaningful contributions to local community through formal and sustained extension programs.


  1. Provide access to innovative and relevant educational programs, research and information resources within KCT.BS to meet the broad range of current and future needs of individuals, businesses and local communities
  2. Create and expand mutually beneficial and responsive partnerships that enhance the social, economic and environmental well-being of individuals, organizations and communities.
  3. Create a widely shared Institutional culture that encourages, promotes, and rewards outreach and engagement activities of faculty, staff and students.
  4. Associate with NGOs and the CSR programs of the corporate to serve the community
  5. Initiate sustainable and impactful projects to enrich the community
  6. Expand and increase the financial and human resources that enable success in outreach and engagement across the university.
  7. Offer services to socially deprived communities (Inmates of Juvenile homes, prisoners) for inclusive development in education
  8. Provide all faculty members—on-campus and off—the information needed to expand or initiate research opportunities that emerge from outreach and engagement.
  9. Explore possibilities of association with International and National social bodies

Our Recent Programs

Social Immersion Projects

November 19 – 26, 2016

180 Students of KCT Business School were engaged in Social action projects on the UN Sustainable Development Goal themes in the SS Kulam block of Coimbatore during November 19 – 26, 2016 and impacted around 3000 people through investing 7200 man-hours on specific projects.
180 First year students of KCT Business School carried out socially relevant, impactful projects during November 19 – 26, 2016. The SS Kulam Block Development Officer Mr.Sridhar, was invited for a orientation session. Partnering NGO’s also shared their ideas for implementing the planned projects. The program was coordinated by SIP Coordinator, Deepa M, Assistant Professor and the SIP team.

WEDP – Design Your Path

April 2016

A session on Design your Path was organized & conducted by KCT Business School & Lions Club International on April 4, 2016 for women entrepreneurs from various industries from the city. It was a highly interactive session and the delegates of Lions Club International convened the event followed by felicitations. B.L.Lakshmi Meera, Assistant Professor & Centre Head, CoE was the session speaker for the WEDP – Design Your Path. The session started with a story and various methods to propel success in personal and professional life was shared. One of the participants also won a book from the session facilitator authored by Rashmi Bansal. The partnering organization was highly pleased with the event and has proposed future programs. This program was convened by B.L.Lakshmi Meera, Assistant Professor & Centre Head, CoE.

Building Managerial Skill for NGO Leaders

May 10, 2016

One day workshop on Building Managerial Skill for NGO leaders was organized on May 10, 2016. 28 participants and 8 volunteers participated in the workshop from Coimbatore, Pollachi, Tirupur, Thalavadi, Tiruchi and Bengaluru. The workshop had 4 sessions starting with self awareness and interpersonal relationship, 360 Degree leadership, Grants and resources for sustainability and Mapping prospective projects from corporate.

Training Program for Airport Authorities of India Ltd

Oct 2014

A major CSR Initiative “Project Delight Your Passenger (DYP)” – Training Program for 120 Ground Staff, was done by the HR center for Airport Authorities of India Ltd. The Project included identification of training need for eight departments ( Counter staff, Vendors, House Keeping, Trolley Staff, Car Parking Staff, Commercial Staff , Security )of AAI. The project started in May 2014, where a team of five students were a part of the training need identification. A one month internship at the airport helped the team understand the need and a training module was developed for the same. The HR centre designed the content and the training program based on the approved modules. This work submitted to the AAI received appreciations. The first program for the top level executives of Airport Authority of India was delivered on Leadership on October 1, 2014. The consecutive program for housekeeping and loading staff was delivered by Dr.Hemanalini on October 8, 2014. This session emphasized on Self Esteem, Commitment at Workplace and more importantly Time management for improved work performance. A session on handling customers was delivered by Mr.Senthil Prakash to the team of vendors on October15, 2014. A few more sessions will happen in the coming weeks for the other batches.

Outreach for the Marketing Executives of the postal Department

26 Aug 2014

Centre of Marketing, KCT Business School has conducted two day training for the Marketing executives of India Post. The training programme was inaugurated by the Ms. Manju P Pillai IPS, Postmaster General, Western Region, on 26th of August 2014. The participants enjoy and learn various techniques to manage their customers & Service. Participants are encouraged to actively participate in various activities of training programme and also to implement the outcomes of the programme at the work place. KCT Business School has taken this CSR initiative in-line with the vision of the Chairman of the Institution Arutchelvar Dr.N. Mahalingam. A team faculty and students of MBA program are actively involved in conducting the training programme. Ms.A. Latha, Assistant Professor at KCT Business School has coordinated the entire event.

Soft Skill training Program for Department of Post, Government of India

Jan 2014

KCT Business School won a bid from India Posts to conduct soft skill training programs for its employees in January 2014. Project Arrow was conceived in April, 2008. The project aims at creating a conducive and friendly work environment both for the staff and the customers visiting the Post Offices, providing all IT enabled services through secure connectivity, improving the service quality levels in the core business areas. Accepting the project, the faculty team spent 320 man hours in preparing the bilingual course materials. KCT.BS engaged in 80 hours of training 531 postmen, another 112 hours of training 363 postal assistants. 11 faculty members and 20 students were involved in the training programs which were spread over 24 days in a span of 2 months. A total of 192 hours and 5,952 man hours were spent for this CSR initiative. Faculty spent these 192 hours of training as a social initiative in addition to all their regular academic and administrative activities. Some comments received from the participants “The training program was very inspiring”; “The program was easy to understand”; “The content of the program was good”; “Trainers are knowledgeable”; “I learnt many things from the program”. We have received high feedback scores.

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KCTBS Students Win B-Plan Competition at MICA AhmedabadKCTBS Students Win B-Plan Competition at MICA Ahmedabad