Centre of Marketing(2)

Research & Publications



  • A.Latha, The exceptional way to engage online customers” National conference on Digital Marketing, Organized by TSM Madurai, [ISSN No 978 93 82 33 89 49, January 31, 2014]


  • Dr. Mary Cherian,A Conceptual Model of Determinants of Students’ Intentions to Use Electronic Textbooks" in the Conference Proceedings of the Seventh Midwest Association for Information Systems Conference, Green Bay, Wisconsin, May 18-19, 2012
  • Dr. Mary Cherian ,“What to Convey in Anti-Drinking and Driving PSAs for College Students?” in the Annals of the Fiftieth Society For Marketing Advances (SMA) Conference,  Orlando, Florida, October 31 – November 3, 2012
  • Dr. B.Poongodi, “A Study on the Level of Adoption of Internet Information amongst the Farmers of Composite Coimbatore” in a national conference organized by National Institute of Technology, Tiruchirappalli., February, 2013.
  • Dr. B.Poongodi, “Influence of word of mouth communication in restaurant industry with special reference to Coimbatore”  at SriKrishna College of Technology, Coimbatore, February, 2014.


  • Dr.P.Nalini ,“Green Entrepreneurship – An Empirical Investigation on Growing Need for Green Products and Services” was presented in Tenth Biennial Conference on Entrepreneurship  held  at  EDII Ahmedabad  February 20-22, 2013
  • Dr.P.Nalini ,“The Impact of Environmental Issues on Consumer Behaviour:Measuring the Consumer Attitude on Environmentalism and Predicting the Behavioral Intention to purchase Green products” at 5th IIM Ahmedabad  Doctoral Colloquium on  Jan 2012


  • B.L.Lakshmi Meera,Lean and Green supply chain management practices in Manufacturing Industries, 5th Annual American Research Conference,Newyork,USA,2013
  • B.L.Lakshmi Meera, Lean Retailing, IES International Marketing Conference , Mumbai,2013


  • A.Latha , “A study on impact of store satisfaction, Merchandise quality, & Service Quality of store on store loyalty with reference to Mom & Me stores Anna Nagar” Global journal of research analysis[ISSN No 2277 – 8160, Impact facto : 1.5408, May 2014]


  • A.Latha ,Reinforcement of Communication through Unconventional Methods of Advertising”, [CIIT Volume 6, IJ-5187 No 5 ,May, 2014]
  • Dr. Mary Cherian ,"Team Formation Strategies based on Personality Types and Communication Styles to improve Team Effectiveness" in the International Journal of Research in Commerce & Management, Vol. 4 (2013), Issue 12 (Dec), pp. 28 – 31.  IC impact factor of 5.09 and is indexed and listed at Ulrich’s Periodicals Directory ©, ProQuest, U.S.A., EBSCO Publishing, U.S.A., Cabell’s Directories of Publishing Opportunities, U.S.A. and Open J-Gage, India, ISSN 0976-2183


  • Dr. Mary Cherian ,‘The emerging Mecca of the Retail World – Challenges & Opportunities’ in The emerging landscape of retail and Impact on Economy, Eds. Gurusamy S Chapter 5, pg. 27, ISBN 978-81-8094-158-0
  • Dr. B.Poongodi,  “An Empirical Study on the Electronic Commerce Practices among the Grape Growers of Coimbatore District in Tamilnadu, India” in The International Journal’s Research Journal of Social Science and Management with the ISSN 2251-1571 issued by National Library, Singapore, Volume: 03, Number: 01 dated May-2013


  • Dr. B.Poongodi, “A Study On the level of Adoption of Internet  Information amongst the farmers of Composite Coimbatore”   in The International Journal’s Research Journal of Social Science and Management with the ISSN 2251-1571 issued by National Library, Singapore dated Vol.3, No.12 (2014) : 01 April 2014.  
  • Dr. B.Poongodi, “A perceptual study on the constraints in adoption of e- commerce practices among the farmers of composite Coimbatore”   in The International Journal of Advanced Information Science and Technology (IJAIST) with the ISSN 2319:2682, Vol.28, No.28, P.No.70-77,  dated  August, 2014 ; Impact Factor : 3.564.  


  • Dr.P.Nalini ,Customer’s Intentional Value on Environmental Influential Factors and Their Personal Orientation towards Urgency of Rectification –An Empirical investigation in European journal of social sciences (EJSS) ISSN No: 1450 2267 with an Impact factor of 0.436
  • Dr.P.Nalini ,Exploring the Environmental Knowledge of Urban and Rural Consumers and Its Impact on Green Purchase Behavior has been accepted for publication in the Life Science Journal ISSN No: 10978135 with an impact factor of 0.073
  • Dr.P.Nalini , Consumer satisfaction towards the charges and services of third party logistics services for international trade –An empirical study was published in International Journal of Research in Commerce and Management Vol.3, No.5, May 2013.
  • B.L.Lakshmi Meera, ,"Environmental Sustainability through Green Supply chain management practices among Indian Manufacturing Firms with special reference to Tamilnadu",IJSRP, March 2014 edition (Volume 4, Issue 3)


Placement opportunities – Industry and position

The course provides a fundamental preparation for management career in Consumer sales, Marketing communications, Marketing research, New product development, Industrial marketing, Customer affairs and Public relationship management. Students are exposed to opportunities in sales, marketing, consulting and entrepreneurship. Non-profit organizations, Health care, Supply chain management and service sectors are identified as emerging portfolios for the students in the field of marketing.

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KCTBS Students Win B-Plan Competition at MICA AhmedabadKCTBS Students Win B-Plan Competition at MICA Ahmedabad