Centre of Marketing is currently involved in executing a consultancy project for Sakthi Finance Financial Services Ltd. As part of the consultancy assignment a focus group discussion on “Customer Perception towards Safety Locker services” was conducted on September 19, 2017.KCT faculty residing at Vadavalli and nearby areas was invited for the discussion. Understanding the problems and perspectives of customers in availing the safety locker services was the objective of discussion. Ms.Nithya Roopa (CSE), Dr.Hema (S&H), Ms.Rajani.S (CSE), Dr. Alamelu.M (IT), Dr.S. Jaisankar (MBA) have participated and shared their views. Prof G.K.Suresh, Centre Head, School of Marketing led the discussions ... Read More

A field visit to Annamalai Capital Services Pvt Ltd., Trichy road, Coimbatore was organized for the II MBA finance elective students (2016-18 Batch) on September 15, 2017. The visit was an experiential learning for the Investment Analysis course. Twenty students made the field visit. Mr.K.Suresh, Member of Multi Commodity Exchange of India Limited, Annamalai Capital Services Pvt Ltd facilitated the students during the visit. The discussions were about the origin of ACS, the requirements for account opening, trading and settlement, communication with customers, various exchanges, etc. The field visit was very interactive and informative and it helped the students ... Read More

180 students of batch 2017-19, visited various local markets like Fish market, Grocery market, Flower market, Grocery market, Old book market, Fruits market, Jewellery Market, Market for Pet Animals, Vegetable Market located at Singanallur Uzhavar santhai , MGR Street Metuppalayam & Kovilpalayam, Vegetables Mundies, Mettupalayam; Uzhavar Sandhai,DB Road; Flower Market, Coimbatore; Apparels Market, TownHall; Textiles Market; Avinashi in Coimbatore on August 30, 2017. The students made poster presentation on this visit and its study on September 7, 2017. The visit was part of managerial economics course. They collected data and justified the type of market structure it belongs to. Event ... Read More

180 students of batch 2017-19, visited various local companies like Aquasub Engineering, Eastern Spinwell Limited, Gesco, Jayam Engineering, Mas Solar System, Mouli Technologies, Ponmani Wet Grinder, Sairam Polymers, Southern Engineering , Vikashini Spinners Rojas Jute Company, Hifit Engineering Pvt Ltd, Kool Tek Industries , BERO Enterprise and Distributions ltd , Sri Farms , MechLab Equipments, Coimbatore; Cheran Pumps, Coimbatore; SS Engineering, Kariyampalayam, MillTech CNC, Coimbatore; Perfect Tools and Die, Perfect Tools and Dye; in and around Coimbatore on August 19, 2017. The students made a poster presentation on this visit on September 7, 2017. They collected data and explained ... Read More