Category: SEP’20 NEWS LETTER

08

Oct2020
The guest lecture on EMIS Database was conducted on September 29, 2020 II MBA students (Batch 2019-21). Mr Kata Anjanellu, Business Development Manager of EMIS outlined the features and availability of global data on Macroeconomics, Industries, Financial markets etc in the EMIS Database. The students were informed to make use of the EMIS Data and Industry reports for their specialization courses and for placement preparation. Thirty five second year students attended the session, coordinated by Dr. Susana D, Assistant Professor.
October 8, 2020kctbs Admin

07

Oct2020
The Placement season at KCT BS starts every year in the month of August and even this year we have started it the same time, in spite of the COVID-19 situation. Two placement drives have been done and two students have been placed in TATA –AIG and results are awaited from Jaro Education Six students will be taking up Internship at Shanthi Gears (Murugappa Group), Haipals Messenger & Iksula Services.
October 7, 2020kctbs Admin

07

Oct2020
Dr. Nedunchezhian VR attended a six day virtual short term training program on Writing & Publishing High Impact Research Publication & Scientific Documents, organized by Rajalakshmi Engineering College on September 21-26. 2020. Dr. Latha A completed an online FDP on Digital Marketing conducted by AICTE Training & Learning (ATAL) Chhatrapati Shahu Institute of Training & Research , Kohlapur on September 2-6, 2020. Dr. Kaarthiekheyan V completed an online training on Cooperative & Collaborative Instructional Methods to Promote Meaningful Learning conducted by National Institute of Technical Teachers Training & Research, Chandigarh on July 27-31, 2020. Dr. Kaarthiekheyan V completed an online training on Skill ... Read More
October 7, 2020kctbs Admin

07

Oct2020
A guest talk on Scientific Approach In Management Research was organized on July 8,2020. Mr. Dr. G. Jayabal, Professor & Head, Department of Banking Management, Alagappa University, Karikudi. was invited for the lecture. The speaker shared his experiences in various approaches to management research. He emphasized the need for scientific approach in researches that will bring more logical and accurate results. Take away from the session were of need of scientific management in social science and management research.67 participants from various academic institutions and students participated in the webinar. Dr. S. Jaisankar, Associate Professor, KCT Business School co-ordinated the webinar ... Read More
October 7, 2020kctbs Admin

07

Oct2020
An international guest talk on “Project Management – a structured approach was organized on August 3, 2020. Mr. R. Rajiv Aravindhan, Project Manager Bids, SIEMENS Mobility Pte Ltd, Singapore was the webinar facilitator. The speaker shared his experiences in managing complex projects that involved numerous stakeholders. He explained that lack of clear goals was the most common reason for a project failure. Unclear focus can lead to scope creep, missed deadlines, and overspending. Take away from the session were Project Management Skills importance in managing projects and how to develop the skills for Project success. 85 participants from various academic ... Read More
October 7, 2020kctbs Admin

03

Oct2020
Faculty Paper Publication Suresh, Babu, R. & Dr. Nedunchezhian, V, R. (2020).   Digital Distractions: Scaling Up With Technology. International Journal of Management, Volume 11, Issue 09, September 2020, pp. 841-848. Article ID: IJM_11_09_078. Journal Impact Factor (2020): 10.1471 (Calculated by GISI) www.jifactor.com. ISSN Print: 0976-6502 and ISSN Online: 0976-6510; DOI: 10.34218/IJM.11.9.2020.078; © IAEME Publication. Scopus Indexed.Elamaran, N., Dr. Nedunchezhian, V, R., & Suresh, Kumar,P,K.(2020).Perception of Employees towards TPM Implementation in Foundry Industry with reference to Coimbatore District. International Journal of Mangement, Technology & Social Sciences(IJMTS), A refreed Journal of Srinivas University, Mangalore. ISSN:2581-6012;Vol-5;No-2;September 2020;pp-167-186. Faculty Paper Presentation  A Study to identify market opportunities and customer preferences of Banana fiber saris in ... Read More
October 3, 2020kctbs Admin

03

Oct2020
A workshop on Key Modern Marketing Metrics was arranged on MS Teams as part of the Marketing Metrics and Analytics course on September 29, 2020. Mr.Ganesh, S an experienced and practicing Business Strategist & Consultant with over 25 years’ experience in leading and managing multiple businesses verticals facilitated the workshop. His industry experience includes, working in multiple verticals of Education & Training Industry and have held various positions and performed strategic roles in organizations like First Computers, Pentasoft Technologies, Everonn Education, QAI Global, Aris Global and McGraw-Hill Education. Presently he is the Consulting Sr. VP (International Expansions) for 361 Degree ... Read More
October 3, 2020kctbs Admin

03

Oct2020
Mr. Hari Babu was the resource person for the Webinar on SEO (Search Engine Optimization)- A tool for business development on September 8, 2020 . 63 students of II MBA Batch 2019-21 from Digital Marketing participated in the webinar. The webinar on Search Engine Optimization enhanced the idea of SEO from its root. The facilitator began the session by giving a brief about inbound and out bound marketing. The speaker taught the concepts with real time examples by sharing his domain expertise. The facilitator helped to understand how to use different tools like Google Search Console and gave an idea ... Read More
October 3, 2020kctbs Admin

03

Oct2020
A guest lecture Designing and Developing Value Proposition for the course Business Launch Pad was organized for the II MBA students (Batch 2019-21)of Entrepreneurship stream ,facilitated by  Mr Senthil Kumar Rajappan  on September 23, 2020. Mr. Senthil Kumar, a practising consultant explored the business plan of students and identified the value proposition model for the category of products designed in the value proposition. The session was very interactive and the students clarified their doubts in designing of a value proposition model. The session was attended by the 9 participants. This guest lecture was coordinated by Dr. Shripria V, Professor, Entrepreneurship.
October 3, 2020kctbs Admin

03

Oct2020
A guest lecture on Business Models and Revenue Models Assessing Viability for the course Business Launch Pad was organized for the II MBA students (Batch 2019-21) of Entrepreneurship stream.  Mr Senthil Kumar Rajappan addressed the students on September 24, 2020.  Mr. Senthil Kumar, a practising consultant explored the business plan of students and identified the Business model and the revenue models. He went on to explain the cash flows and operating cycles with various real business models. He impressed upon the need to understand the ecosystem well.   The session was very interactive and the students clarified their doubts in developing business model. The session was attended by the 14 participants in total among that some 4 students are enrolled in the ... Read More
October 3, 2020kctbs Admin
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KCTBS Students Win B-Plan Competition at MICA AhmedabadKCTBS Students Win B-Plan Competition at MICA Ahmedabad

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