Category: Oct18 INDUSTRY INSTITUTE CONNECT

29

Oct2018
On October 16, 2018, Mr.Maria Antony Juderaj , Manager –HR of ELGI Equipment’s addressed 135 first-year students on Training Process . He shared his real workplace experience of how training happens at ELGI and how the Training Need Identification is done. During his experience sharing session, he raised many questions to the students and all the students participated and shared their views. The session was very interesting and the student’s feedback on the session was very positive as they understood how training programs are designed in an organization and what is the importance, need and methods of training. The guest ... Read More
October 29, 2018kctbs Admin

29

Oct2018
Ms. Taffline, Vice President, Optima Response facilitated a guest lecture on Effective use of Integrated Marketing Communications on September 28, 2018. A total of 37 core marketing students and 10 students from KCLAS attended the guest lecture with faculty of Business School. The guest lecture generated a huge interest in integrated marketing communication among the students. The speaker was good in keeping the students engaged throughout the session and made the session interactive. The speaker discussed the case study of SPINZ BB launch and how IMC tools was used to market and reach the target audience. The event gave ... Read More
October 29, 2018kctbs Admin

25

Oct2018
I MBA students (Batch 2018-20), had a guest lecture sessions on Learning and Development as a part of the Human Resource Management course on October 8-9, 2018. These sessions were facilitated by Dr.Vijila Kennedy, Principal, KCLAS. The interactive guest lecture focused on equipping the I MBA students on the concepts of Learning & Development, as well as gave them an exposure to some of the L& D practices in some specific companies. These sessions were coordinated by Dr. Kirupa Priyadarsini , Associate Professor, Centre of HR.
October 25, 2018kctbs Admin

25

Oct2018
As a part of the Integrated Marketing Communications course, a guest lecture on Creating Effective Advertisements for TV and Digital Media was organized for 55 II MBA students on September 27, 2018. Ms.Roshini Chandran, Director and Producer, Advertising Film Making was invited as the resource person. She has directed over 100+ advertising films and worked with many national brands. The forum provided inputs on the process involved in developing ad films more specifically developing creative scripts, deciding on the cast, costumes, venue of the shoot and so on. The facilitator quoted numerous examples and played live ad films which she ... Read More
October 25, 2018kctbs Admin
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