Category: Oct18 ACADEMICS

31

Oct2018
Peer group presentation was arranged for I MBA students (Batch 2018-20) on product mix as part of their marketing management course. Various brands of three different product lines Viz. Beauty care, home care and beverages of Unilever were brought to class and students were asked to prepare the product assortment matrix. A product assortment matrix of product width 3, maximum product length of 3 on the beauty care products and a minimum length of two on beverages line was prepared by the students for Unilever products. Tamilselvan and Thangarajan of Batch4 conducted a quiz on brand name and ... Read More
October 31, 2018kctbs Admin

31

Oct2018
Prof. G. K. Suresh, Head – Strategic Partnerships & Center Head – Marketing, KCT Business School addressed B1 and B4 students of Batch 2018-20 on Marketing Communication on October 16, 2018. He deliberated on ITC’s Yippee Noodles and Bingo Mad Angles case and took the students through various strategies used for promoting these two popular brands. Students interacted with the resource person on the point of difference, promotion strategies, advertising ethics, etc. Around 90 participants attended the session and the event was coordinated by Reeya Khanna P of B3 – Batch 2018-20 under the guidance of Dr.B.Poongodi, Assistant ... Read More
October 31, 2018kctbs Admin

29

Oct2018
KCT Business School organized a real time direct selling activity in the B2B space for the students of Business Adminstration from KCT Business School and Kumaraguru College of Liberal Arts. Snack Experts, a Chennai based organization sponsored the event which is operating in the business of healthy office snacks. Snack Experts helps workplaces to gradually eliminate junk foods to improve productivity and wellness without compromising taste and budget. This real-time learning, gives an opportunity for our students to understand the Sales Process, Provides a platform for the students to explore various approaches in Direct Selling and Help Students ... Read More
October 29, 2018kctbs Admin
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