Category: October News 18

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Oct2018
October 2018 was buzzing with placement drives from seven leading companies and 21 offers. Grant Thornton, world’s leading accounting firm visited the campus and three offers were made. India’s leading FMCG giants ITC and Coca Cola visited the campus and students have bagged offers from these companies. Leading tyre manufactures MRF have made four offers to our students in an off-campus drive. Eight students hit the jackpot with Muthoot Fin Corp. Solution provider New Age Sys have made three offers and education service provider Jaro Education have also offered jobs for our students.
October 31, 2018kctbs Admin

31

Oct2018
Company Specific Training Training for campus hiring for Grant Thornton was conducted on October 2 & 3, 2018 for the shortlisted candidates on understanding JD and approaching PI. Aptitude Practice Test was conducted for ITC & Coca Cola on October 3 & 4, 2018. Company specific Training for MRF campus hiring was facilitated by Prof.G K Suresh on GD behaviour and practices for sales person on October 11, 2018. On October 16, 2018, pre-placement talk and orientation for MRF and Vernalis was arranged by the Placement team and Mock PI for candidates was conducted to improve the performance. Orientation on Job role for ... Read More
October 31, 2018kctbs Admin

31

Oct2018
Peer group presentation was arranged for I MBA students (Batch 2018-20) on product mix as part of their marketing management course. Various brands of three different product lines Viz. Beauty care, home care and beverages of Unilever were brought to class and students were asked to prepare the product assortment matrix. A product assortment matrix of product width 3, maximum product length of 3 on the beauty care products and a minimum length of two on beverages line was prepared by the students for Unilever products. Tamilselvan and Thangarajan of Batch4 conducted a quiz on brand name and ... Read More
October 31, 2018kctbs Admin

31

Oct2018
Prof. G. K. Suresh, Head – Strategic Partnerships & Center Head – Marketing, KCT Business School addressed B1 and B4 students of Batch 2018-20 on Marketing Communication on October 16, 2018. He deliberated on ITC’s Yippee Noodles and Bingo Mad Angles case and took the students through various strategies used for promoting these two popular brands. Students interacted with the resource person on the point of difference, promotion strategies, advertising ethics, etc. Around 90 participants attended the session and the event was coordinated by Reeya Khanna P of B3 – Batch 2018-20 under the guidance of Dr.B.Poongodi, Assistant ... Read More
October 31, 2018kctbs Admin

29

Oct2018
KCT Business School organized a real time direct selling activity in the B2B space for the students of Business Adminstration from KCT Business School and Kumaraguru College of Liberal Arts. Snack Experts, a Chennai based organization sponsored the event which is operating in the business of healthy office snacks. Snack Experts helps workplaces to gradually eliminate junk foods to improve productivity and wellness without compromising taste and budget. This real-time learning, gives an opportunity for our students to understand the Sales Process, Provides a platform for the students to explore various approaches in Direct Selling and Help Students ... Read More
October 29, 2018kctbs Admin

29

Oct2018
On October 16, 2018, Mr.Maria Antony Juderaj , Manager –HR of ELGI Equipment’s addressed 135 first-year students on Training Process . He shared his real workplace experience of how training happens at ELGI and how the Training Need Identification is done. During his experience sharing session, he raised many questions to the students and all the students participated and shared their views. The session was very interesting and the student’s feedback on the session was very positive as they understood how training programs are designed in an organization and what is the importance, need and methods of training. The guest ... Read More
October 29, 2018kctbs Admin

29

Oct2018
Ms. Taffline, Vice President, Optima Response facilitated a guest lecture on Effective use of Integrated Marketing Communications on September 28, 2018. A total of 37 core marketing students and 10 students from KCLAS attended the guest lecture with faculty of Business School. The guest lecture generated a huge interest in integrated marketing communication among the students. The speaker was good in keeping the students engaged throughout the session and made the session interactive. The speaker discussed the case study of SPINZ BB launch and how IMC tools was used to market and reach the target audience. The event gave ... Read More
October 29, 2018kctbs Admin

25

Oct2018
Marketing Forum Sales & Promotion Planning event on September 26, 2018 Le Commerciante’, the marketing forum organized the ‘Sales & Promotion Planning’ event for the students of Batch 2018-20 on September 26, 2018. The students of Ist MBA (Batch 2018-20) were given instructions and motivated to do a marketing plan for the given products and to devise promotion strategies for a specific product. The students were suggested to create their own brands for the given FMCG products that were allocated on the spot by lot method. Students came up with different promotional plans on the posters. Brands from varied business sectors viz., ... Read More
October 25, 2018kctbs Admin

25

Oct2018
As a part of MoU, Roots has offered two Live Project for operations specialized students in their company for a period of 6 months (till April’19). 4 students of II MBA (Batch 2017-19) will be working in these live projects and will be reporting directly to Mr. Manikandan COO-Roots Industries Ltd. Project 1: Lean implementation in Powder Coating process Students: Saravana Prabhu. R and Ajith S Project 2: Optimization of Horn Assembly Line Students: Sarath Kumar S and Saravana Bevan R
October 25, 2018kctbs Admin

25

Oct2018
The annual outbound strategic planning meet to set, Individual & Centre goals was at Kotagiri on September 29-30, 2018. The Annual Planning meet focuses on reviewing the goals set last year and the laurels & setbacks faced in achieving these goals. Faculty set the pace for the academic year 2018-19 by outlining their goals for the business school. Twenty faculties along with two administrative staff were part of the meet.
October 25, 2018kctbs Admin
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