As a part of Marketing Management course, a Retail store visit was organized for I MBA students on November 16, 2019. Students of Batch 4 visited Decathlon and Batch 3 visited Brookefields. Ms. Sujatha, Marketing Manager, Brookefields interacted with B3 students on various marketing strategies that they practice to pull in the customers on all weekdays and weekends. The platform also shared the significance of anchor shops, Mall layout, locational advantage and allotment of various stores in improving the store visibility and getting better walk-ins for all the stores.
Mr. Naveen MP, Sports – Lead Manager of Decathlon interacted with ... Read More