Mr.Vinci Raj, Director and Designer FCB Ulka, Bangalore gave a guest lecture for I MBA students on creating effective advertisements. Vinci Raj, the face behind Kabali and Kaala poster. His first poster design was for the film, Attakathi and followed by Soodhu Kavvum, Thegidi, Indru Netru Naalai and many more successful films. During this session he shared his life experiences which was inspiring to all the students and he also shared the idea behind all his advertisements, which gave us the urge to know the concepts and innovation behind every advertisements. Takeaways of the guest lecture included Creation and innovation ... Read More
Category: November INDUSTRIAL CONNECTS 2017
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Oct2017
Mr. Mahesh Kumar V K, Managing Director, Intellectual Technocrats Private Ltd, Coimbatore delivered a guest lecture on the topic ‘ISO-9001 Quality Management System’ for the I MBA students of 2016-2018 batch on October 11, 2017. He explained that Quality is the conformance to standards and Quality Management is a systematic approach for continuous improvement to improve quality in an organization. He highlighted the factors to be considered while setting Quality standards. He stated that quality is a relative affair adding to the point; he said quality standards get updated periodically. Two types of updates are made in quality standards namely ... Read More
October 30, 2017admin kctbs
30
Oct2017
Mr Arul Murugan, Co Founder and CEO of Snack Experts, Chennai addressed the II MBA students specializing in Marketing on “Institutional Marketing”. The resource person is an entrepreneur with his office head quartered at Chennai. The food business expert is a horticulture culture graduate and alumnus of TNAU and Anna University. He shared the story of building Snack Experts which is in the business of making and distribution of healthy snacks to institutional buyers (the workplace organizations) on September 19, 2017. Around 110 students specializing in Marketing from Batch 2016-18 participated and interacted with the guest. Mr.Arul shared his experience ... Read More
October 30, 2017admin kctbs
30
Oct2017
The Guest lecture on “Effective salesmanship’ was conducted on September 27, 2017 for II MBA students (Batch 2016-18). The session was facilitated by Mr. Manish Konkar, Corporate Trainer – Sales & Negotiations. Director – Direction One Consulting Ltd Mumbai. He shared his expertise with the marketing students of KCTBS on Prospecting Skills, Sale process management and active listening and communication. The session was coordinated by Dr. V.Kaarthiekheyan Associate Professor, SoM
October 30, 2017admin kctbs
30
Oct2017
Dr.B.Balasubramanian, DGM – L & D, Redington (India) Ltd addressed sixty students – (two batches I MBA ) on September 25, 2017 on “Learn, Unlearn , Relearn- Getting through in the ages of Automation and Artificial Intelligence” on VUCA, Google 60/20/20, Uber truck, Artificial Intelligence, Robotic Workplace , Human Thinking Mode. It was rich intellectual information, and his speech was thought provoking and made students to think a lot and he encouraged students to be updated with latest information. The guest lecture was coordinated by Ms. Deepa Manickam, Assistant Professor, SoHR
October 30, 2017admin kctbs