Category: Nov18 INDUSTRY INSTITUTE CONNECT

29

Nov2018
As a part of Strategic Management course offered to the II MBA students (Batch 2017-19) a guest lecture on Strategic Formulation and Implementation was conducted on November 20, 2018 at Swami Vivekanandha Hall. Mr. Sunderasan P presented the various issues and practices, concepts and applications of strategy formulation and implementation across auto sectors of India. He also shared the industry best practices with reference to auto components manufactures namely Pricol, Maruti and TVS. This guest lecture was coordinated by Dr. Kaartheikheyan V, Associate Professor, Centre of Marketing.
November 29, 2018kctbs Admin

29

Nov2018
Mr. Noelraj J, Team Leader- Marketing, Trident Pneumatics Pvt Ltd, Coimbatore facilitated a guest lecture on Application of Industrial Marketing Mix Specific to Trident Pneumatics on October26, 2018 A total of 36 core marketing and 25 Project Management students attended the guest lecture. The guest lecture generated a huge interest in sales activities and sales person professionalism among the students. The speaker taught about the different sales practices, sales channels and how industrial products are sold in the market through the channels present in the industrial sectors. The event gave an opportunity to all the students to express themselves and ... Read More
November 29, 2018kctbs Admin

29

Nov2018
Ms. Achu Johnson Alexander, M. A., M.A., Ph.D. candidate in Developmental Psychology at Clark University, Massachusetts U.S.A facilitated a session on Higher Education in USA –A Skill Gap Analysis on October 15, 2018. 30 MBA students attended the guest lecture with faculty of Business school. The guest lecture generated a huge interest among the students. The speaker was good in keeping the students engaged throughout the session and made the session interactive. The speaker discussed about education in USA and addressed the key issues in pursuing higher education abroad. The event gave an opportunity to the students to ... Read More
November 29, 2018kctbs Admin

29

Nov2018
A guest lecture on “Creative Advertisement Making” was scheduled and organized for II MBA students (Batch 2017-19) on September 28, 2018. Mr. Vinciraj, Creative Art director and Designer, FCB ULKA Bangalore addressed the students on various notions on story boarding and poster designing. Apart from discussing the technical aspects and 5 M’s involved in making creative advertisement, he also shared and interacted with the students about his experiences while working with Tamil block buster movies like Kabali, Kaala, Mundasupatti etc. This guest lecture was coordinated by Dr. Kaartheikheyan V, Associate Professor, Centre of Marketing.
November 29, 2018kctbs Admin

29

Nov2018
As a part of IMC [Integrated Marketing Communications] course a guest lecture on Creating Effective Advertisements for TV and Digital Media was organized for II MBA students (Batch 2017-19) on September 27, 2018. Ms.Roshini Chandran, Director and Producer, Advertising Film making was invited as the resource person. She has directed over 100+ advertising films and worked with many national brands. The forum provided inputs on the process involved in developing ad films more specifically developing creative scripts, deciding on cast, costumes, venue of the shoot and so on. The facilitator quoted numerous examples and played live ad films which she ... Read More
November 29, 2018kctbs Admin
Web Design MymensinghPremium WordPress ThemesWeb Development

dfddfdf

kctc

yrttyreetewrt

13-12-2014

KCTBS Students Win B-Plan Competition at MICA AhmedabadKCTBS Students Win B-Plan Competition at MICA Ahmedabad

kctc

afdadfdsfadsfdsfdsf