ICBM – School of Business Excellence and Academy of Management Professionals, Hyderabad conferred “Best Researcher in Rural Marketing” on Dr.B.Poongodi, Assistant Professor (II), KCT Business School for her research contributions and promotion of rural products on November 24, 2018. A search committee appointed by the Academy of Management Professionals with ICBM-SBE under the leadership of Dr.Kunal Gaurav, Dean, ICBM-SBE nominated Dr.B.Poongodi based on the selection criteria recommended by the search committee. Dr.K.Hariharan, Professor-Marketing, ICBM-SBE presented the award to her. Fellow awardees were Professors and Researchers from Government, Private Universities, and Training Academies across the nation.