Category: Nov18 ACADEMICS

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Nov2018
As a part of Marketing Management course, Marketing centre of KCT Business School organized a Retail store visit for the I MBA students (Batch 2018-20) on October 13, 2018. Students were organized into three groups and each group visited three different places including Lifestyle and Spar Hyper Market – Brookfield’s, Decathlon – Neelambur and Texvalley – Erode. Experts in the field of marketing in each store addressed the students on the current marketing practices followed and clarified the questions raised by the students. Following the interaction with the experts, students were encouraged to observe and interact with the customers ... Read More
November 29, 2018kctbs Admin

29

Nov2018
A workshop titled Derivatives as a Hedging Tool was arranged as a part of International finance course for 58 II MBA Finance students (Batch 2018-20). The workshop was facilitated by Mr. Thangaraj , Partner M/s Aashirwad Financial Services , Coimbatore on November 15, 2018. Presentations was made related to Introduction to live derivatives market, and about the instruments used in the derivatives. The derivatives market was discussed in brief by taking rates from live market. In the Participants had an hands on experience of reading quotes for options and different strategies used in options trading were also ... Read More
November 29, 2018kctbs Admin

29

Nov2018
A workshop on MS Project was organized on October 5, 2018 for operations specialization students. The objective of the course was to equip students to manage multiple projects using Microsoft Project – a popularly used tool for project management. The course helped to develop project plans, assign resources to tasks, track and monitor project progress, change notifications, manage project budgets and analyze workload and efficiently organize and track tasks and resources to keep the projects on time. Mr. J. Senthivel, General Manager, Synergy School of Business School, (A unit of CADD Centre), Coimbatore was the resource person for the program. ... Read More
November 29, 2018kctbs Admin

29

Nov2018
Certification on Retail Banking and Operations was conducted from August 27 to 31, 2018 for II MBA students (Batch 2017-19) for those specializing in Finance. The program was handled by Mr. B. Thiagaran, Director, Stratadgim, Hyderabad. 58 finance specialization students participated in this program. The certificate was jointly issued by Government of India, Ministry of Skill Development & Entrepreneurship and National Skill Development Corporation. The program was coordinated by Dr. Nedunchezhian VR Professor & Head of the Department.
November 29, 2018kctbs Admin

29

Nov2018
As a part of MoU with Roots Industries Ltd., a 4 Day Lean Certification Course was organized for II MBA students (Batch 2017-19) for those specializing in Operations discipline from August 27-30, 2018. Concepts on Lean Manufacturing were taught during the first two days followed by practical sessions at Roots Industries. Mr.K.S.Raguram – DGM Corporate Quality Management and Mr. Sampath Kumar, Head-Training were the key resource persons for the course. The session started with various concepts of Lean that included Value Added & Non-Value added Activities, 7 types of wastes, the basis of 5S and Kaizen identification & Methodology. ... Read More
November 29, 2018kctbs Admin

29

Nov2018
</br> As a part of the Integrated Marketing Communications course, a guest lecture on Creating Effective Advertisements for TV and Digital Media was organized for 55 II MBA students on September 27, 2018. Ms.Roshini Chandran, Director and Producer, Advertising Film Making was invited as the resource person. She has directed over 100+ advertising films and worked with many national brands. The forum provided inputs on the process involved in developing ad films more specifically developing creative scripts, deciding on the cast, costumes, venue of the shoot and so on. The facilitator quoted numerous examples and played live ad films which she ... Read More
November 29, 2018kctbs Admin

29

Nov2018
A guest lecture on Capital structure Choice of Firms in India was organized on October 12, 2018. Dr. P. Saravanan, Professor Finance and Accounting, IIM Trichy was the resource person. The session was very interactive and he addressed the practical aspects such as the debt and equity that a company must maintain. The students also came to know about the importance of capital structure with a lot of real-time examples. Dr. P. Saravanan also gave an overview about how it is necessary to decide capital structure for any particular type of business. Ms. Aparna Balaji, (18MBA080) was the student ... Read More
November 29, 2018kctbs Admin
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