Category: Mar’19-INDUSTRY INSTITUTE CONNECT

27

Mar2019
As part of the Founder’s Day Celebrations, KCT Business School, Department of Fashion Technology ,KCT and Department of Handloom and Textiles, Government of Tamil Nadu organized an inter-institution Brand Logo Design Contest for Kovai Kora Cotton Saree on March 21, 2019. Around 114 teams consisting of 228 members registered for the contest. The event was sponsored by State Department of Handlooms & Textiles. Out of the 200 registrations around 150 students from KCT and other colleges from Tamil Nadu participated in the event. The chief patron of this event, Mr R. Sreedharan, Assistant Director, Department of Handloom and Textiles ... Read More
March 27, 2019kctbs Admin

27

Mar2019
Dr. Poongodi. B, Assistant Professor, Centre of Marketing , KCT.BS and Dr. G. Ramakrishnan had a consultancy meeting with Mr. R. Shreedharan, Assistant Director of Handlooms & Textiles, Tamil Nadu State Department and staff on developing brand logo design for Kovai Kora Cotton Saree. Kovai Kora Cotton Saree is woven from a blend of superior quality cotton yarn mixed with traditional silk. The state Government has taken special efforts and received a Geographical Indication (GI) Tag. Department of Fashion Technology with KCT Business School has been employed as consultants to design a brand logo for Kovai Kora Cotton Saree. ... Read More
March 27, 2019kctbs Admin

27

Mar2019
As a part of Organizational Behavior & HR Courses, Ms. Taslima Nasreen, Founder, Change Trust delivered a guest talk on Workplace Diversity and Inclusivity for Transgenders on March 15, 2019. Her talk focused on the path trailed and taken by a transgender. Her discussion on the inequality and the ups and downs in the treatment of transgender community in the society paved way for students to understand the inequality and the reality. Acceptance of third gender among college students, is important and crucial. The very thought of acceptance by the peers and the people around them gives transgender a confidence ... Read More
March 27, 2019kctbs Admin

27

Mar2019
As a part of Brand Management course a guest lecture on “Branding for Industrial Products” was organized on March 13, 2019 for 35 students of batch 2018 – 2020. Mr.Aneesh Kumar C, Marketing Manager, ATS ELGI was invited to deliver the session. The speaker has almost 15 years of experience in the field of marketing, branding, product management, product positioning and sales. The resource person worked previously with top firms including Tata Motors and Mahindra and Mahindra. The forum provided insights on brand related concepts more specifically on brand equity, brand association, brand personality and brand management process. The platform provided ... Read More
March 27, 2019kctbs Admin

27

Mar2019
A guest lecture was organized on Consumer Attitude- Challenges and Interventions at Coca Cola for marketing students of I MBA (Batch 2018-20) on March 11, 2019. The guest speaker was Ms. Rani Kumarasamy, Key Accounts Executive at Hindustan Coca Cola Beverages Pvt Ltd and also an alumnus of KCT Business School (Batch 2016-18). She is currently handling five districts of Tamil Nadu and managing large national accounts customers. Also, she was a managing distributor with a turnover of 10 crore per annum. She emphasized on the key factors of consumer attitude such as beliefs, affect and behavioural ... Read More
March 27, 2019kctbs Admin
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