Category: May RESEARCH & PUBLISHING 18

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Apr2018
As part of the on-going DST-SEED –TIASN project entitled “Enhancing Livelihood of Handloom Weavers through Technology Upgradation and Training in Samathur” Dr.B.Poongodi, Co – Principal Investigator along with Dr.G.Ramkrishnan, Principal Investigator, Dr.C.Velmurugan, co-PI, Mr.Mohammed Zakriah, JRF and the core team of handloom weavers from Samathur visited the cooperative handloom weavers’ societies at Sirumugai. This local visit was arranged on March 22, 2018 to create awareness about Government schemes available to Samathur weaving community. The weavers in the core team visited Vellikuppampalayam SriSakthi Vinayagar Cotton Com Silk Handloom Weavers Cooperative Society Limited and Sirumugai Pudur Sri Ramalinga Sowdambigai Handloom Weavers ... Read More
April 30, 2018kctbs Admin

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Apr2018
Ms.Monisha Gangasri, Batch 2017-19, Mr.Manikandan C, Batch 2016-18, presented a proposal entitled Brand Visibility through Digital Marketing Interventions for Palm Products Start-ups in India under the guidance of Dr.B.Poongodi, Assistant Professor, CoM, KCT Business School in “Anveshan 2018” – A student research Convention jointly organized by Association of Indian Universities, New Delhi & School of Commerce, Bharathiar University, Coimbatore at South Zone Level on 21-22 February, 2018.
April 30, 2018kctbs Admin

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Apr2018
Faculty Paper Publication Dr ,. B ,Poongodi,. & Renuka, K,.(2018). A Comparative Study on Online & Offline Apparel Shopping. KVM Journal of Management, Vol;4, Issue ;1, 2018,pp:63-65; ISSN 2395-2156. Faculty Paper Presentation Dr. B.Poongodi, Pravin, K, Alumnus- KCT.BS, Batch 2015-2017 and Venkataraman RaghuRaman, Senior Faculty, Ibra College of Technology, Sultanate of Oman presented a paper titled, ” Experiments with Email Campaign in Lead Generation” in the Academy of Global Business Advancement’s 14th World Congress organized jointly with Moi University, Eldoret, November 23-25, 2017. Dr.Prof. Venkataraman Raghuraman presented the paper on behalf of the research team. Dr. B.Poongodi, and Mr.Navaneetha Krishnan P, Alumnus- ... Read More
April 30, 2018kctbs Admin
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