Mr. Karthik Gopal, Country Head, Sasken Technologies, China was at KCT Business School on February 12, 2018, to facilitate a workshop on ” Digital Disruptions in Customer Acquisition and Retention” for the I MBA students as part of their Sales Management and Consumer Behaviour course. Around 90 students participated in the workshop which used a case based approach. Ms.Renuka R and Ramakrishnan of I MBA coordinated the programme. This workshop was organized as part of the Global Speaker Series for the batch 2017-19 for the academic year 2017-18.