As part of the Market visit for I MBA (Batch 2019-21) students visited Prozone Mall on December 10, 2019. Mr.Praveen, Center Director, Prozone (Prozone Mall) addressed the students on various aspects in mall management, marketing and promotion strategies. The session was interactive and it was an eye opener to understand the scope of retail marketing. The Field study was coordinated by Dr.Nalini, Assistant Professor, Marketing along with Balaji and Kanishgaa Student coordinators of batch 2019-21.