The Centre for Weavers, Bhavani – The Carpet City- was inaugurated on January 30, 2020 by Shri. Shankar Vanavarayar, Joint Correspondent, Kumaraguru Institutions. The centre was launched with a vision to preserve, protect and promote the handloom legacy of Bhavani-The Jamakkalam. The Bhavani Jamakkalam refers to blankets and carpets manufactured in Bhavani in Erode district, Tamil Nadu. It has been recognized as a Geographical Indication,(GI) by the Government of India in 2005-06. The Centre aspires to enhance productivity and design innovation through technological intervention and increase the market scope through collaborative business model. Dr. Poongodi B, Assistant Professor, Marketing is a principal coordinator in the project.