Faculty Paper Publication
1) Dr. Nedunchezihan, V, R, & Suresh, Babu, R. (2020). Factors Influencing Customers Buying Decision Towards Shopping Online and Offline with Reference to Coimbatore City. Academy of Marketing Studies Journal, indexed in ABDC, Volume 24, Issue 1, 2020, 1528-2678-24-1-266
2) Dr. Susana, D. & Dr. Srividya, V. (2020). Impact of US macroeconomic announcements on Indian Equity market: Empirical evidence from Indian Volatility Index. Our Heritage (2020), pg. 220-228. (ISSN No. 0474- 9030 & UGC Care Listed Journal)
3) Dr. Mohanamani, P & Sangeetha, V, M. (2020). Market Efficiency of Agricultural Commodity Futures Market in India. Journal Test Engineering and ... Read More