Category: Feb’21-INDUSTRY INSTITUTE CONNECT

06

Mar2021
A webinar on Sensitizing of Gender in our Professional & Personal lives was organized for students of MBA as per AICTE guidelines on February 22-25, 2021. The webinar was organized with a focus to sensitize the stake holders on gender issues and to create awareness about the gender related issues, vulnerability of women and men. The program aimed at creating awareness on government/social schemes, acts and rights related to women and men. The program was well attended by 140 students and 20 faculty & staff. The webinar was coordinated by Dr. Shripria V & Dr. Mary Cherian, Professors KCT. BS Ms ... Read More
March 6, 2021kctbs Admin

06

Mar2021
A guest lecture on Corporate Social Responsibility was organized for students of II MBA (Batch 2019-21) as part of the Business Ethics Course. The lecture was facilitated by Mr. G. Balasubramaniam, Company Secretary, Roots India Ltd., Coimbatore on February 23, 2021. The guest introduced the concept of Corporate Social Responsibility and the respective legal provisions and requisites. The theme was then taken for discussion with the help of small case study scenarios from Roots India Ltd., followed by question-and-answer session. Students were made to understand the legal and ethical perspectives of corporate social responsibility which could be an integral component of ... Read More
March 6, 2021kctbs Admin

06

Mar2021
As part of Marketing Management course an online guest session on Global Marketing Practices was organized on February 19, 2021. Mr. Mohit Jaggi, Regional Manager, Bajaj consumer Care Ltd, UAE., was invited to facilitate the session. The speaker has vast expertise in the field of sales and marketing and has worked in various capacities previously at top firms including GSK Consumer Healthcare, Mondelez International and Mahindra & Mahindra. During the session, the speaker educated the participants on the fundamentals of marketing and demonstrated the importance of understanding the cultural differences for stepping into the global market. The speaker made the ... Read More
March 6, 2021kctbs Admin
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KCTBS Students Win B-Plan Competition at MICA AhmedabadKCTBS Students Win B-Plan Competition at MICA Ahmedabad

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