Category: February News ’21

06

Mar2021
This session was planned in the form of “Connections”, a gamified quiz where pictures were displayed and students had to connect the pictures and arrive at an HR term.  The entire session was conducted via MS teams and once the students were able to guess the correct HR term, a detailed explanation on the same was given to the students in order to give them an exposure to various concepts.  As it was a gamified quiz, the winners and the runners of the event was announced at the end. This session gave students an exposure to the basic terminologies in HR with some ... Read More
March 6, 2021kctbs Admin

06

Mar2021
Student Participation Congratulation! Gokul N & Chipi Chakkaravarthy R (Batch 2019 – 2021) presented a paper on A Study on Consumer Preference over the Retail Format During and Post COVID Pandemic and Adoption of Digital Technologies to Meet Shopper’s Expectations.  They  won the first place in URGITH 2021 - an intercollegiate event organized by GRG School of Management studies for the students on February 3, 2021 Aditya Shobika K ( Batch 2020 – 2022) won first place in the photography contest - in URGITH 2021 - an intercollegiate event organized by GRG School of Management studies for the students on February 3, 2021.
March 6, 2021kctbs Admin

06

Mar2021
As a kick-off event for International accreditation, KCT Business School organized a Webinar on ACBSP Accreditation – A Curtain Raiser on February 12, 2021. Dr. Uma Pricilda, Associate Professor, VIT Business School, Vellore was invited as a resource person for the program. The speaker walked through the various processes that are required for ACBSP accreditation. Emphasized the need for continuous improvement and highlighted the critical areas to be addressed under each criterion and stressed the need for the documents that are to be maintained during the committee visit. The resource person also shared her experiences at various stages of during ... Read More
March 6, 2021kctbs Admin

06

Mar2021
Dr. Mary Cherian, Professor & Head  Dr. Mary Cherian was the session chair for the Management & Commerce Track in the Global Web Conference on Impact of Engineering, Science & Management on Digital Transformation (IESMDT '2021) organized by NFED on January 29 & 30, 2021  Dr. Jaisankar S, Associate Professor Dr. Jaisankar S was the subject expert on LMS Technical Committee Meeting organized by Bharathiar University attended by 30 participants on February 2, 2021  Programs Attended Dr. Jaisankar S, Associate Professor participated in the seminar on ACBSP Standard Four organized by ACBSP on February 23, 2021Dr Latha A, Assistant Professor,  attended the India’s top 30 Marketers summit organized by College Dunia ... Read More
March 6, 2021kctbs Admin

06

Mar2021
Faculty Book Publication Dr. Deepa Manickam has published a book titled “Career Expectation of Millennial's and their impact on Employee Engagement in Banks", published by Harshwardhan Publication Pvt Ltd, Edition: June 2020, ISBN: 978-81-945173-9-9  Faculty Paper Publication Dr. Nedunchezhian, V., R., & Dr. Amirtha, A. (2021). Impact of Economic Indicators towards Performance of Indian Capital Market. Ilkogretim Online- Elementary Education Online, 2021; Vol:20; Issue:5; pp: 1689-1698; doi: 10.17051/ilkonline- 2021.05.188. A Scopus Index Publication Faculty Paper Presentation Dr. Jaisankar S presented a paper on Conceptual Model to Achieve Supply Chain Excellence in Floriculture Industry by Managing Supply Chain Drivers in  the International Conference on Rigor, Relevance & Resilience in Business & Management Research organized by Symbiosis Institute of Business Management, Hyderabad  in association ... Read More
March 6, 2021kctbs Admin

06

Mar2021
Dr Poornima Wasdani, Associate Professor, School of Business, Royal Roads University, Canada presented on the Science Technology and Innovation Policy, status of Research in Global countries and in India and elaborated on the entire process of Research. The session was followed by Q& A session. 32 participants attended the session (18 KCT BS faculty, 1 Research Scholar, and 13 faculties from other departments of KCT and from Kongu Engineering College).  This research forum was coordinated by Dr. Shripria V, Professor & Dr. Susana D Assistant Professor.
March 6, 2021kctbs Admin

06

Mar2021
Dr. Shripria V has completed a consultancy project on creating a website for Digital Promotion for Tiny Treasure- A Baby Boutique – to display & promote their products. The consultancy work was done on Pro-Bono basis.
March 6, 2021kctbs Admin

06

Mar2021
A webinar on Sensitizing of Gender in our Professional & Personal lives was organized for students of MBA as per AICTE guidelines on February 22-25, 2021. The webinar was organized with a focus to sensitize the stake holders on gender issues and to create awareness about the gender related issues, vulnerability of women and men. The program aimed at creating awareness on government/social schemes, acts and rights related to women and men. The program was well attended by 140 students and 20 faculty & staff. The webinar was coordinated by Dr. Shripria V & Dr. Mary Cherian, Professors KCT. BS Ms ... Read More
March 6, 2021kctbs Admin

06

Mar2021
A guest lecture on Corporate Social Responsibility was organized for students of II MBA (Batch 2019-21) as part of the Business Ethics Course. The lecture was facilitated by Mr. G. Balasubramaniam, Company Secretary, Roots India Ltd., Coimbatore on February 23, 2021. The guest introduced the concept of Corporate Social Responsibility and the respective legal provisions and requisites. The theme was then taken for discussion with the help of small case study scenarios from Roots India Ltd., followed by question-and-answer session. Students were made to understand the legal and ethical perspectives of corporate social responsibility which could be an integral component of ... Read More
March 6, 2021kctbs Admin

06

Mar2021
As part of Marketing Management course an online guest session on Global Marketing Practices was organized on February 19, 2021. Mr. Mohit Jaggi, Regional Manager, Bajaj consumer Care Ltd, UAE., was invited to facilitate the session. The speaker has vast expertise in the field of sales and marketing and has worked in various capacities previously at top firms including GSK Consumer Healthcare, Mondelez International and Mahindra & Mahindra. During the session, the speaker educated the participants on the fundamentals of marketing and demonstrated the importance of understanding the cultural differences for stepping into the global market. The speaker made the ... Read More
March 6, 2021kctbs Admin
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