Category: October 2021

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Nov2021
The Placement season of KCT Business School which normally commences in August every year has started this year in October 2021, due to the COVID pandemic. Three online placement drives were done with TATA AIG , Jaro Education and Fangs Tech Pvt Ltd, with 4 offers received
November 3, 2021kctbs Admin

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Nov2021
Alumni Talk on Google Analytics by Ms. Pavithra Murugarajan, Co-founder at Nigazhvu   on October   25, 2021 As a part of Digital Marketing course an online alumni talk session on “Google Analytics” was organized on October 25, 2021. Ms. Pavithra Murugarajan, Alumni Batch 2016-18, Co-founder at Nigazhvu facilitated the lecture. The speaker is an expert in SEO and paid advertisements in LinkedIn, Facebook and Instagram. She has worked in Inbound and Outbound marketing for B2B.   The forum provided insights on Google Analytics importance and applications in Digital Marketing. This session helped the students to understand the application of Google Analytics in understanding the performance of webpage, campaigns, and consumer behaviour. The demonstration of Google Analytics overviewed the contents like, Audience, Acquisition, Content ... Read More
November 3, 2021kctbs Admin

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Nov2021
Knowledge Sharing with Outside World Dr.Jaisankar S ,  Associate Professor ,  CoO Dr. Jaisankar facilitated a session on Framework for Good Academic Research as part of the Knowledge Series organized by FORGE on October 26, 2021 Dr. Susana S ,  Assistant Professor ,  CoF Dr. Susana facilitated a session on Research Documentation & Manuscript writing as part of the Knowledge Series organized by FORGE on October 28, 2021 Programs Attended Dr. Poongodi B, participated in the Management Case Conference and Case workshop organized by PSG Institute of Management, Coimbatore on October 30, 2021. The resource person was Dr. Doris John, Amity Research Centre, Chennai
November 3, 2021kctbs Admin

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Nov2021
Research Forum Sustainable Ecosystems by Dr Jacob Park, Associate Professor, Castleton University , USA on October  23, 2021 The Research Forum on Sustainable Ecosystems by Dr Jacob Park, Associate Professor, Castleton University, USA was conducted on October 23, 2021. 140 participants attended the session which included KCT. BS Faculties, KCT. BS students and faculties from other institutions. Dr Jacob Park provided a wide picture about the sustainable ecosystems and provided examples from different parts of the globe, sustainable models in solar energy, textiles, case study approach, involvement of NGO s are the key highlights of today's session. This research forum was coordinated by Dr. Poongodi B & Dr. Susana D, Assistant Professors Faculty ... Read More
November 3, 2021kctbs Admin

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Nov2021
Guest Lecture Centenary Birth Celebration of Dr Kurien - Founder of Amul & Career Opportunities at AMUL  by Mr. Nahulan Pranav, Branch Manager, AMUL Coimbatore on October 21, 2021 AMUL, regular recruiters of KCT.BS, conducted a guest lecture on October 21, 2021, to commemorate the centenary birth celebration of Dr. Verghese Kurien, who is also known as the Milkman of India and who worked to make India self-sufficient in milk. The guest lecture titled "Dr. Verghese Kurien’s achievements that made India proud" and “Career opportunity in sales and marketing at AMUL was delivered by Mr. Nahulan Pranav, Branch Manager, AMUL Coimbatore. The ... Read More
November 3, 2021kctbs Admin

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Nov2021
Ms Varshini P (Batch 2020-22) won the Best Paper Award for the paper   A Study on Factors Influencing Individual Taxpayers’ Compliance Using Theory of Planned Behaviour;  presented in the AICTE Sponsored International Conference on “Managing and Reinventing Organizations in the Age of Disruptions”, hosted by SCMS Cochin School of Business, Cochin Kerala, under the guidance of Dr. Susana D, Assistant Professor-Finance.
November 3, 2021kctbs Admin

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Nov2021
The changing phase of outcome-based education and its big-ticket imperatives with allied scenarios had generated a thought process to reorganize its earlier vision and mission statements. Hence the Strategic Planning Steering Committee oversaw a very inclusive process to articulate its new vision and mission statements to reiterate and imbibe the core values once again. The process was revisited during November 2020 and got completed by June 2021. The new vision & mission of KCT. BS is, VISION (2021 Onwards) To be a school of excellence creating transformative educational experience shaping future leaders MISSION (2021 Onwards) Education focused on disciplinary knowledge, problem solving, leadership, interpersonal ... Read More
November 3, 2021kctbs Admin
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KCTBS Students Win B-Plan Competition at MICA AhmedabadKCTBS Students Win B-Plan Competition at MICA Ahmedabad

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