A guest lecture on Financial Inclusion & Rural Banking in India – Prospects & Challenges, was organized for students of Batch 2016-18 on August 26, 2017. Mr. R. Senthil Kumar has a work experience for 17 years under Retail Banking Operations, Rural and inclusive Banking, Audit, Project Implementation, Process Documentation Sales & Marketing in ICICI Bank Ltd Discussion was on Type of Deposits in rural banking, MCLR, financial institutions involved in rural banking etc. Generally, the need for financial inclusion and mechanism to make banking possible for rural banking was briefed. The discussion sketched the DBT- Debit Benefit Transfer under banking ...
September 6, 2017kctbs Admin
A Marketing Research assignment for Chennai silks was carried out from January 2017 and May 2017. As per the requirement of M/S The Chennai Silks, a market study was initiated to understand the “Customer perception on brand association towards “Chennai Silks and other leading retail outlets in buying wedding clothes” The research study involved ten students pursuing I MBA in data collection process. Data was collected through structured interview from recently married couples residing at Coimbatore and nearby areas more specifically Erode, Satyamangalam, Metuppalayam, Ooty, Tiruppur and Pollachi. 351 such respondents were approached by the students to understand their wedding ...
September 5, 2017kctbs Admin