Karthika, R,. Ganesh, Babu, S. (Batch 2017-2019) presented a paper “A Study on Assessing Brand Equity through the Application of Brand Asset Valuator Model (Bav) With Reference To “Green Trends” and won the first place in the “BIT MAN – FEST 18” –conducted by The Department of School of Management Studies, Bannari Amman Institute of Technology on March 2, 2018 under the guidance of Latha.A, Assistant Professor, Centre of Marketing.
Category: RESEARCH & PUBLISHING 18
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Ph.D viva voce
Ph D viva voce was conducted for A. Amirtha, research scholar, Bharathiar University, Coimbatore on March 13, 2018. The thesis titled Risk Evaluation of Selected Public and Private Sector Banks in India was completed under the guidance of Dr.V.R..Nedunchezhian Professor & Centre head, Centre of Finance. The external examiner was Dr.Balanaga Gurunathan, Professor, Amity Business School. Haryana.
Student Project Proposal
Santhosh Kumar R (Batch 2017-2019) and Dharshan S, (BE Robotics & Automation, PSG College of Technology)have submitted a project proposal on Business Model for e-Market Place in the Grand Agri Challenge Start Up India on February 28, ... Read More
March 29, 2018admin kctbs