Category: INDUSTRIAL CONNECTS 18

29

Mar2018
KCTBS is associated with Student Podium for almost a year. The HR centre was involved closely with a project that will support the company in product design. Two focus group discussions were organized with two different stakeholders to present the product concept and elicit information regarding the same. One focus group discussion with the HR Professionals styled “Hiring :Way Forward” was to understand the expectations from the HR when hiring freshers and the common problems that hamper their selection process. The hiring managers from across industry segments were invited enabling student podium to gauge the hiring scenarios across sections. The second ... Read More
March 29, 2018kctbs Admin

29

Mar2018
A Lean Scheme Awareness Program was conducted on March 22-23, 2018. The program was sponsored by Entrepreneurship Development Institute of India, EDII Chennai, Govt. of Tamilnadu to promote Lean manufacturing practices in Small and Medium Enterprises, SMEs located in Coimbatore industrial estates. KCT Business School organized the Two-day program jointly with TIDITSSIA, Trichy. The primary objective of the program was to create awareness on Lean tools and techniques among SMEs in Coimbatore. To promote lean implementation at select manufacturing units by imparting knowledge and skills to the employees for implementing lean manufacturing practices and explain the importance of lean implementation ... Read More
March 29, 2018kctbs Admin

29

Mar2018
A one day workshop on “The Science of Neuro Marketing” was conducted on March 10, 2018 by Center of Marketing . The major objective of the session was to present futuristic marketing scenarios aspects aided by neuro sciences and its applications. The scope of the workshop was to unveil the neuro science applications on product branding, advertising and sales promotion, packaging and retail store layout designs. The sessions were facilitated by marketing research associates from Neilson, Neuron Inc and Kanthar Millward Brown. Fifty seven participants from industry and academia across India participated and deliberated upon the critical issues of ... Read More
March 29, 2018kctbs Admin

29

Mar2018
In-house Training Program on “Lean Manufacturing Practices” was organized on March 5, 2018 for the employees working at Kongu Enginears, Arasur, Coimbatore. Team based activity was given to the 33 participants to understand the Lean concepts viz. 5S, Structured flow process, and Just-in-Time. Participants showed involvement and interest in participating in the events. Practical examples were discussed on how to reduce wastage in work place and tools and techniques required to improve a process and product quality. Dr. S.Jaisankar, Associate Professor, Centre of Operations organized and facilitated the program.
March 29, 2018kctbs Admin

29

Mar2018
Mr. K. Muthu samy. ACS AICWA ( Company secretary in Practice for more than 20 years) – JMAC associates There was a guest lecture which was conducted for I MBA students of entrepreneurship ( Batch 2017-19) and those interested in setting up new ventures. 11 students from KCT BS and 4 Engineering students attended the lecture. The guest lecture covered all the legal requirements that are needed to run a business in India. The major laws and requirement was covered according to various industries and a special topic on how the government defines a start up and the benefits that ... Read More
March 29, 2018kctbs Admin

29

Mar2018
A guest lecture was organized for the 18 Learning and Development students of I MBA (Batch 2017-19) on Train the Trainer, to understand the avenues available in the education sector. Ms.Nithyagowri HR Consultant and Career Mapping Professional shared her experiences on how training programs have been used as effective intervention strategies in schools among teachers. The methodology adopted in identifying the problem areas, studying the challenges existing in the work environment and devising suitable strategies for improving work culture as well as student and staff engagement were discussed. The program was organized on March 23, 2018 by student coordinator Akshay ... Read More
March 29, 2018kctbs Admin

29

Mar2018
A guest lecture was organized on March 23, 2018 for IMBA students (Batch 2017-19) . The lecture was facilitated Mr. K.Annamalai, Chairman and Managing Director, Annamalai Capital Services Private Limited, Coimbatore on Portfolio Evaluation and Revision. He has highlighted the steps in constructing different portfolio and how to monitor for reducing risk and maximizing return. This guest lecture was organized by Dr. Nedunchezhian VR, Professor & Centre head, Centre of Finance.
March 29, 2018kctbs Admin

29

Mar2018
Mr. Rangan, Strategy Consultant, Coimbatore delivered a guest lecture on the topic “Optimization Techniques for Operational Excellence” on March 16, 2018 I MBA students (2017-19 batch ) specializing in operations . The speaker emphasized the need for optimization techniques in business applications and strategies to achieve operational excellence. 39 students attended the guest lecture and had good interaction with the speaker. The guest lecture was organized by Dr. Jaisankar S, Associate Professor & Centre head, Centre of Operations.
March 29, 2018kctbs Admin

29

Mar2018
In today start up age we also wanted to show the dangers of why so many start- ups fails. Mr. Sreedhar COO- Aosta Software Technologies India Limited facilitated a guest lecture on why so many start- up don’t make it through more than 2 to 3 years in the business markets. The guest lecture on March 15, 2018 was organized for I MBA students (Batch 2017-19) of Entrepreneurship. It was an interactive session where we explored why so many businesses fail and how we can take precautionary measures to make sure that the likely hood of failing reduces. The session ... Read More
March 29, 2018kctbs Admin

29

Mar2018
As a part of course Brand Management, a guest lecture on Role of Media in Brand Building was organized. The program was on March 13, 2018. Ms.Riya Joseph, Senior Manager, ITC, Bangalore was the resource person. She has almost fifteen years of experience in the field of Media Planning and Buying. Previously she worked with top firms like Group M, IPG, Mediavest, and Madison. The forum provided insights on the changing behaviour of consumers and growing trends in field of media. Facilitator shared numerous live examples on how brand communications are moulded to the changing needs of consumers. The ... Read More
March 29, 2018kctbs Admin
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