As a part of Brand Management course an online guest session on Branding for Industrial Products was organised on June 3, 2021. Mr. Aneesh Kumar C, Marketing Manager, ATS ELGI limited was invited to deliver the session. The speaker has almost 14 years of experience in the field of Marketing, branding, product management, product positioning and sales. The resource person worked previously with top firms including Tata Motors and Mahindra and Mahindra. The forum provided insights on brand related concepts more specifically on brand equity, brand association, brand personality and brand management process. The speaker highlighted the benefits of branding by quoting live industry specific case studies. The speaker also has explained the changing behaviour of consumers in pandemic and deliberated on the business impact of COVID-19 on automobile industries through live examples. Around 30 students of Batch 2020 – 2022 benefited out of this program. The overall program was coordinated by the student coordinator TG Sathiya Murthy along with Dr. Latha A, Assistant Professor- Marketing